Giving Spirit program
July's Giving Spirit bottle is Cask No. 16.43 "Oddly satisfying" - 100% of the profits from the sales of this bottle will go to July's designated charity: Indspire - “a national Indigenous registered charity that invests in the education of First Nations, Inuit and Metis people for the long term benefits of these individuals, their families and communities in Canada.” Learn more about our Giving Spirit program:
There’s no doubt 2020 took the wind out of everyone’s sails and it’s good to see life slowly getting back to normal - mostly!
Like many small businesses, we took a hit last year as in-person tastings were side-lined and people tightened their wallets (rightfully so) amid months of uncertainty.
That said, though, we’re still here and looking forward to much better times. But lots of others still need a hand and we believe in giving back and paying forward.
With that in mind, in January 2020 we introduced our “Giving Spirit” program: each quarter, SMWS Canada will donate to charity 100% of its profit from the sales of a designated bottle.
Since our members are spread far and wide across Canada, we’ll endeavour to identify national charities, but from time to time we’ll look at smaller charities with a local focus in different areas around the country (we’re happy to take suggestions from our members).
We kicked off the program in January with cask number 85.64 "Baked bananas and burnt bacon" and our members stepped up, with all the bottles selling out in a matter of days. That resulted in our being able to donate $1464.75 to Big Brothers Big Sisters of Canada, an organization close to our hearts.
THANK YOU to our members who have supported our program and bought bottles knowing they're not only getting a great whisky, but donating to great causes.
Now that’s something to raise a glass to!