Giving Spirit program
One year ago, in the face of challenging times, we introduced our “Giving Spirit” program: each quarter, SMWS Canada will donate to charity 100% of its profit from the sales of a designated bottle.
Over the course of 2021, we were able to donate a total of $5608.81 to four worthy charities (Big Brothers Big Sisters of Canada, Canadian Cancer Society, Indspire, and Veterans Transition Network) through the sales of 85.64 (“Baked Bananas and Burnt Bacon”), 68.41 (“Hill-walking Happiness”), 16.43 (“Oddly Satisfying”) and 39.207 (“Backseat Brewer”). If you bought any or all of those bottles—THANK YOU!
We’re kicking off 2022’s program with a focus on mental health. Our designated charity bottle is 107.22 “Dark Abyss of Bliss” and our profits from the sales of it will go to the Canadian Mental Health Association. There’s no doubt the last couple of years have taken a toll, in some form or another, on most of us and it’s important that we battle against the stigma of asking for help.
So here’s to a healthy and happy 2022! We hope you’ll continue to support the Giving Spirit program by buying a great bottle of whisky and supporting a great cause—that’s something to raise a glass to!