Giving Spirit program
In January 2020 we introduced our “Giving Spirit” program: each quarter, SMWS Canada donates to charity 100% of its profit from the sales of a designated bottle.
In 2021, we donated over $5600 to four worthy charities and are continuing the practice in 2022. In January of this year we selected Cask No. 107.22 “A Dark Abyss of Bliss” as our Giving Spirit bottling; it sold out in a matter of days and as a result we have donated $1260 to January’s charity, the Canadian Mental Health Association.
April’s Giving Spirit bottling is B6.2 “Pumpkin Red Apple Sauce” and it may come as no surprise that we will direct our donation to help Ukraine. We have chosen The Canada-Ukraine Foundation (www.cufoundation.ca), formed in 1995 “in order to coordinate, develop, organize and deliver assistance projects generated by Canadians and directed to Ukraine.”
Their Ukraine Humanitarian Appeal has “already delivered multiple tranches of aid to affected populations in all corners of Ukraine, including some of the hardest hit cities in the north, east and south of the country. Our support also extends to affected families who have made their way across the border into neighbouring countries such as Romania and Moldova, as well as providing food for internally displaced families from across Ukraine.”
We hope you’ll continue to support the Giving Spirit program by buying a great bottle of whisky and supporting an important and urgent cause—that’s something to raise a glass to!