Giving Spirit program
There’s no doubt 2020 took the wind out of everyone’s sails and it’s hopefully 2021 will see life getting back to normal - mostly!
Like many small businesses, we took a hit last year as in-person tastings were side-lined and people tightened their wallets (rightfully so) amid months of uncertainty.
That said, though, we’re still here and looking forward to much better times. But lots of others still need a hand and we believe in giving back and paying forward.
With that in mind, in January we introduced our “Giving Spirit” program: each quarter, SMWS Canada will donate to charity 100% of its profit from the sales of a designated bottle.
Since our members are spread far and wide across Canada, we’ll endeavour to identify national charities, but from time to time we’ll look at smaller charities with a local focus in different areas around the country (we’re happy to take suggestions from our members).
We kicked off the program in January with cask number 85.64 "Baked bananas and burnt bacon" and our members stepped up, with all the bottles selling out in a matter of days. That resulted in our being able to donate $1464.75 to Big Brothers Big Sisters of Canada, an organization close to our hearts. THANK YOU!
This quarter our Giving Spirit bottle is cask number 68.41 "Hill-walking Happiness" and we'll donate 100% of our profits to the Canadian Cancer Society. If you'd like to support the cause, then purchase a bottle from one of our exclusive retailers.
A new bottling and a new charity will be selected in July (then again in October), so keep an eye on our Outturns to see which delicious bottle is selected as the Giving Spirit bottle, and know that you’re contributing to a great cause when you buy one.
Now that’s something to raise a glass to!