Giving Spirit program
There’s no doubt 2020 took the wind out of everyone’s sails and it’s with a cautious sigh of relief that we head into 2021.
Like many small businesses, we took a hit last year as in-person tastings were side-lined and people tightened their wallets (rightfully so) amid months of uncertainty.
That said, though, we’re still here and looking forward to much better times. But lots of others still need a hand and we believe in giving back and paying forward.
With that in mind, this month we’re introducing our “Giving Spirit” program: each quarter, SMWS Canada will donate to charity 100% of its profit from the sales of a designated bottle.
Since our members are spread far and wide across Canada, we’ll endeavour to identify national charities, but from time to time we’ll look at smaller charities with a local focus in different areas around the country (we’re happy to take suggestions from our members).
The program kicks off this quarter with the proceeds from cask number 85.64 "Baked bananas and burnt bacon" going to Big Brothers Big Sisters of Canada, an organization close to our hearts. A new bottling and a new charity will be selected in April (then again in July and October), so keep an eye on our Outturns to see which delicious bottle is selected as the Giving Spirit bottle, and know that you’re contributing to a great cause when you buy one.
Now that’s something to raise a glass to!